This was a project done in Graphic Design II, showing the process for redesigning a logo. We got to choose an existing brand with an outdated logo and create a new one based on research and customer analysis. I chose the brand Tropical traditions coconut oil. Based on my research I decided this brand needed to appear much more modern but natural at the same time. I opted for a simple design with one natural color. But of course, it was interesting to see the brainstorming process and the slow narrowing of ideas over time.

The original logo before redisign.

Coconut Oil Logo Redesign