This was a semester-long project in Graphic Design III. We were asked to choose a nonprofit organization and use our design skills to create an event they would host to raise money. We were also recommended to choose something we are passionate about, so I decided to choose Midland Center for the Arts which typically sponsors the enormous bi-annual Midland Antiques Festival. With little to no brand of its own, I was to take this festival, come up with a brand identity for it, and create deliverables and promotional items that would attract customers to the event. I went for a warm 70s color palette and tried to make the design seem both retro and modern and fun all at the same time. At the end of the book, you can see the final mockups of all my deliverables that would promote the event.

Non-Profit Event Branding Book